Pepperidge Expands Swirl Lineup with Refreshing New Flavor

Campbell’s iconic bread brand Pepperidge is delighting taste buds with the launch of a zesty new variety joining its popular Swirl lineup. The new Lemon Blueberry Swirl bread mixes the tang of lemon with sweet blueberry notes for a flavorful breakfast pairing sure to perk you up.

“Our beloved Pepperidge Swirl breads have been a staple on breakfast tables for generations,” said Ama Auwarter, Vice President of Bakery Marketing at parent company Campbell Snacks. “We’re excited to introduce this lively new combination that adds excitement to morning meals with its mouthwatering aroma.”

With its delicate swirl design, each slice offers a surprise of flavors. The zesty pop of lemon balances the sweetness of blueberries for a light and refreshing twist on the classic Swirl. At just $4.69 for a 14oz package, it offers delicious taste and value. Existing varieties like Brown Sugar Cinnamon, Pumpkin Spice and Strawberry ensure there’s an option for every palate.

Raising the Bar on Breakfast Breads

For over 80 years, Pepperidge has set the gold standard for baked goods. This latest launch further cements its leadership role with innovation consumers crave. Food trends like wellness and convenience are driving demand for lighter breakfast options. Lemon Blueberry Swirl hits the mark with its clean ingredient list and versatility. Whether enjoyed as-is or paired with yogurt or fruit, it’s a satisfying meal starter bound to brighten your day.

The new variety rolled out earlier this year, available at major grocery retailers nationwide. With the runaway popularity of Pepperidge’s other Swirl breads, Lemon Blueberry is sure to join their ranks as a customer favorite. Its lively flavor and aesthetic appeal make it a welcome new addition to breakfast tables coast to coast.