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Sam Bennett

Sam Bennett

7th of June 2023



Bluesky Social: Can Jack Dorsey’s Brainchild Become Twitter 2.0?

Bluesky Social, the internet’s latest members-only hotspot, has garnered attention as an exclusive club populated by prominent Twitter figures and dissatisfied ex-users of Elon Musk’s platform.

Notably, Elon Musk himself is absent from Bluesky, which adds to its appeal for those longing for the days.

Before the Tesla billionaire acquired Twitter and made sweeping changes to its rules, content moderation, and user verification system.

Bluesky originated from Twitter, spearheaded by former CEO Jack Dorsey, who remains on its board of directors.

Bluesky’s ambitions extend beyond merely replacing Twitter. It seeks to lay the foundation for a “protocol for public conversation” that could revolutionize social networks. And make them function more like email, blogs, or phone numbers.

In computer science, protocols are shared technical rules for processing and transmitting data. Without protocols like TCP/IP, the internet as we know it would not exist.

The current social media landscape lacks interoperability, meaning users of one platform cannot easily interact with accounts on another.

Bluesky Social seeks to reimagine this limitation. While it remains uncertain whether Bluesky will succeed in replacing Twitter as a global information conduit.

It offers a more intuitive and user-friendly experience compared to other alternative networks like Mastodon.

However, Bluesky lacks some of the features that Twitter has developed over the years, such as direct messaging and a verification system.

You may also like: Twitter’s Departure Raises Concerns about EU Disinformation Agreement

Bluesky Social: An Exclusive Club with a Nostalgic Appeal

Bluesky Social

Bluesky Social approach to content moderation aligns with its approach to algorithms determining what users see: giving users a choice.

Unlike platforms like TikTok, Facebook, Instagram, or Twitter, which use secretive algorithms to curate content based on user preferences, Bluesky offers users the ability to pick the algorithm that controls their feed.

Additionally, Bluesky launched with a chronological feed, allowing users to view posts in the order they were published.

The value of a social network lies not only in its technology but also in its user network. Convincing people, especially those who are not teenagers, to migrate to a new social network poses a significant challenge.

While Bluesky has attracted prominent Twitter users, journalists, academics, and politicians, the platform’s success hinges on a critical mass of users.

Previous alternative networks like Mastodon and Truth Social have struggled to lure users away from established platforms due to the difficulty of migrating large follower bases.

Bluesky Social fate remains uncertain. While some of Twitter’s early supporters cautiously express optimism, it faces hurdles in its quest to revolutionize social networks. Its focus on data portability and content moderation presents complex challenges.

Maintaining an open marketplace of ideas while effectively moderating content is a delicate balance. However, Bluesky symbolizes a collective effort among various projects aiming to learn from past mistakes and create better social media platforms.

Bluesky Social success lies not only in its technical innovation but also in its ability to offer improved tools for handling user-generated content.

As an evolving project, it is poised to address these challenges and redefine the future of social networking.

Bluesky Social: Can Jack Dorsey’s Brainchild Become Twitter 2.0?