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Sam Bennett

Sam Bennett

6 Jul 2023


41 Read.

Instagram Threads App: Meta’s New Competitor to Twitter

Meta, the parent company of Instagram, has launched a new app called Threads. This text-based social networking app allows Instagram users to authenticate with their existing credentials to post short updates. Including text up to 500 characters, links, photos, and videos up to 5 minutes in length. The Instagram Threads app is available on iOS and Android in 100 countries. Excluding the EU due to concerns around local data privacy regulations.

The Threads app is designed to offer a new platform for social interaction. Users can log in with their Instagram credentials, and their username and verification status will carry over.

However, Threads profiles can be customized independently, offering users a unique space to express themselves.

The Instagram Threads app is as a competitor to Twitter, offering a platform for short, text-based updates. The app supports ActivityPub, the same social networking protocol used by open source Twitter rival Mastodon, and other federated apps.

Also this feature will allow Threads to broaden its reach and engage with Mastodon’s ecosystem of 1.7 million active users.

The Instagram Threads App: A Platform for High-Profile Celebrities, Influencers, and Artists

The Instagram Threads app is target towards high-profile celebrities, influencers, and artists. The app offers a platform for these individuals to connect with their followers and share updates.

The app’s integration with Instagram gives it a jump-start in terms of sign-ups. Allowing users to follow the accounts they follow on Instagram with just one tap.

Despite its potential benefits, the Instagram Threads app has raise some privacy concerns. The app collects a lot of user data. Including data related to health, finances, purchases, contacts, usage data, browsing history, and other sensitive information.

Instagram Threads App

This data collection is similar to other major social platforms like TikTok and Twitter, as well as Meta’s own Instagram and Facebook. However, with the ongoing privacy concerns among Meta’s family of apps, Threads is not launching in the EU at this time.

The future of the Instagram Threads app remains to be seen. While it offers a new platform for social interaction, Meta does not have a good track record when it comes to building successful stand-alone apps.

However, the integration with Instagram and the focus on text-based updates could give Threads a unique edge in the competitive world of social networking. As users begin to explore this new platform, it will be interesting to see how the Instagram Threads app evolves and how it impacts the landscape of social media.

Instagram Threads App: Meta’s New Competitor to Twitter