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Sam Bennett

Sam Bennett

24th of July 2023



Twitter’s Transformation to X: Elon Musk’s Bold Rebranding Move

Twitter’s Transformation to X is underway, thanks to Elon Musk. Late on Saturday night, Musk announced via tweets that Twitter’s well-known bird logo and name would soon be history. The social media giant will now simply be known as “X.” This marks a significant shift in the company’s identity and could have far-reaching implications for its future.

Farewell to the Bird

Musk shared that we would soon say goodbye to the Twitter brand and, gradually, all the birds. He also mentioned in a Twitter space that the Twitter logo would be changed on Sunday.

“It should have been done a long time ago, sorry it took so long,” he commented. This announcement marks a key milestone in Twitter’s Transformation to X.

Twitters Transformation to X

Later that night, Musk reportedly sent an email to employees about the change. According to Zoe Schiffer from Platformer, Musk informed staff that the company would become X and that his note was the last email he would ever send from a Twitter email address.

This internal communication underscores the seriousness of Twitter’s Transformation to X.

Musk’s Affinity for Twitter’s Transformation to X

It’s well-known that Musk has a preference for the “X” branding. His banking startup co-founded in 1999 was named, and his recently announced AI venture is called xAI. Moreover, Twitter’s holding company was renamed to X Corp in April.

Musk has also discussed how X would help Twitter become an “everything app,” although he has provided few specifics about this vision. This affinity for ‘X’ is a driving force behind Twitter’s Transformation to X.

However, officially abandoning the Twitter brand could be a risky move for Musk. The company is already dealing with an advertiser exodus that has resulted in a loss of more than half the company’s ad revenue. A rebrand could further alienate advertisers.

Twitter's Transformation to X

Yet, Musk might be betting that a new name and identity could help the company distance itself from its former leadership and their decisions, which he has been deeply critical of. These risks are an integral part of Twitter’s Transformation to X.

As Twitter’s Transformation to X continues, many questions remain. How will users react to the new branding? Will the “everything app” vision come to fruition? And most importantly, will this transformation help Twitter overcome its current challenges and usher in a new era of growth and innovation? Only time will tell.

Twitter’s Transformation to X has marked a significant shift in the social media landscape. As the company transitions under Musk’s leadership, it remains to be seen how these changes will impact the platform’s users, advertisers, and overall market position.

The ongoing developments serve as a reminder of the dynamic and ever-evolving nature of the tech industry.

Twitter’s Transformation to X: Elon Musk’s Bold Rebranding Move