How Telecom Competition is Shaking Up The Wireless Market
The wireless market in Canada is heating up with more telecom competition between the major carriers like Rogers, Bell and Telus. For years, the big three dominated coast to coast with pricing plans that didn’t always put customers first. But recently, some new players have started to disrupt the status quo. Shaw Mobile launched last year as a flanker brand while Videotron expanded nationally after years of success in Quebec.
The increased competition is exactly what regulators wanted to see. The Canadian Radio-television and Telecommunications Commission (CRTC) has long stated its goal of four wireless competitors everywhere to drive more choice and value for subscribers. According to analysts, we may finally be reaching that threshold across large parts of the country. “This is good news for consumers sick of high bills,” said one expert.
How Are The Big Three Responding?
Rather than being threatened, the big three seem to be embracing the challenge of new telecom competition. All three have rolled out more affordable plans and unlimited data options to attract customers in this changing environment. Some experts argue this is the most competitive the market has ever been. While prices still have room to fall, Canadians now have viable alternatives to consider beyond the familiar big carrier brands.
Only time will tell how the wireless space continues to evolve. But for now, consumers can feel confident that telecom competition is benefiting their wallets. Whether you stay loyal or switch to a new provider, carriers must work harder than ever to earn your business in 2024.
