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Sam Bennett

Sam Bennett

22 Aug 2023


36 Read.

BMW Build: A Comprehensive Guide to Customizing Your Ultimate Driving Machine

BMW is a luxury automotive brand known for its blend of performance, technology, and style. With a vast array of customizable options, the BMW Build program allows enthusiasts to create their dream vehicles tailored to their unique preferences.

This article will explore the BMW Build process, and various customization options, and provide resources for American customers to build their ultimate driving machine. We will also discuss some noteworthy Build BMW examples to inspire your next project.

What is BMW Build?

BMW Build

BMW Build is a program that allows customers to customize and configure their BMW vehicle according to their preferences. Through the program, customers can choose various options such as exterior colors, interior materials, engine types, wheel designs, and technological features.

The process of building your BMW ensures that your vehicle is tailored to your unique style and preferences, creating a one-of-a-kind driving experience.

You may also want to read: BMW Build and Price

How to Build Your BMW: A Step-by-Step Guide

  1. Choose your BMW model. Start by selecting your preferred BMW model, such as the 3 Series, 5 Series, X3, or X5. Each model offers different performance, sizes, and features to suit your needs.
  2. Select your preferred engine and drivetrain. Depending on the model, you will have various engine options, such as four-cylinder, six-cylinder, or V8 engines. Additionally, you may choose between rear-wheel drive (RWD) or all-wheel drive (AWD) drivetrains.
  3. Customize the exterior. Choose from a range of exterior colors, wheel designs, and optional exterior features like LED headlights, carbon fiber accents, and more.
  4. Personalize the interior. Select your preferred interior materials (leather, Alcantara, etc.). Seat options (heated, ventilated, or sports seats), and trim materials (wood, carbon fiber, aluminum, etc.).
  5. Choose your technology and convenience features. Pick from a variety of options, such as a premium sound system, navigation, head-up display, and driver assistance systems.
  6. Review and finalize your build: Confirm your selections, review the pricing, and submit your custom BMW order.

Building Your BMW in the United States

American customers can use the official BMW USA website to start building their BMW. The website features an intuitive interface, allowing you to configure your vehicle step by step.

Once you have completed your build, you can submit your order to a local dealership. Visit BMW USA’s Build Your Own page to start customizing your BMW today.

Notable BMW Build Examples

Throughout the years, numerous enthusiasts have created stunning BMW builds, showcasing the brand’s endless customization possibilities. Some notable examples include:

  • BMW M4 GTS. A limited-edition performance model featuring a water-injection system, adjustable suspension, and a roll cage.
  • BMW i8 Roadster: A one-of-a-kind hybrid sports car with a convertible roof, striking design, and advanced technology features.
  • BMW X7 Dark Shadow Edition. A limited-edition luxury SUV with a unique Frozen Arctic Grey metallic paint, extended Shadowline trim, and exclusive interior appointments.
  • BMW M2 Competition with M Performance Parts. A high-performance coupe enhanced with various M Performance Parts, such as a carbon fiber hood, titanium exhaust system, and adjustable coil-over suspension.

You may also like: How to Build Your Own BMW

YouTube Video About BMW Build

For a visual guide and inspiration for your BMW Build, check out this informative YouTube video.

BMW Individual: Taking Customization to the Next Level

For those who want to further personalize their BMW beyond the standard options, the BMW Individual program offers an even higher level of customization. This exclusive program provides a range of bespoke features, including:

  • Special paint finishes. Choose from an extended palette of exclusive paint colors or even create a custom color tailored to your taste.
  • Unique interior materials. Select from a variety of premium leather options, Alcantara, and other high-quality materials for your seats, door panels, and dashboard.
  • Personalized trim accents. Design your own interior trim accents with options such as wood, piano black, and carbon fiber.
  • Custom embroidery and badging. Add personalized touches like custom embroidery on the headrests or a unique BMW Individual badge on the exterior.

To explore the BMW Individual program, visit the BMW Individual page on the BMW USA website or consult with your local dealership to discuss your unique customization ideas.

BMW Performance Center Delivery: A Unique Way to Receive Your Custom BMW

BMW Build

For customers in the United States, the BMW Performance Center Delivery program offers a truly memorable experience when taking delivery of your custom-built BMW. Located in Spartanburg, South Carolina, and Thermal, California, the BMW Performance Centers provide a unique opportunity to:

  • Take delivery of your custom BMW. Receive a personalized vehicle orientation with a BMW Product Specialist. And see your BMW for the first time in a special delivery area.
  • Experience the BMW Performance Driving School. Participate in a complimentary one-day driving school, where you’ll learn advanced driving techniques and experience the full capabilities of your new BMW on the track.
  • Take a factory tour. (Only available in Spartanburg) See how BMW vehicles are made by taking a guided tour of the BMW Manufacturing plant, where the X3, X4, X5, X6, and X7 models are produced.
  • Explore local attractions. Extend your trip by visiting nearby attractions, such as the BMW Zentrum Museum in Spartanburg or the scenic roads and wineries in Thermal, California.

To learn more about the BMW Performance Center Delivery program and how to schedule your delivery experience, visit the BMW Performance Center Delivery page on the BMW USA website.

How to Finance Your Custom BMW Build

Financing your custom-built BMW is a crucial part of the process. BMW Financial Services offers various financing options to suit your needs, including:

  • BMW Select. This financing option allows you to enjoy lower monthly payments with a final balloon payment at the end of the term. It is ideal for customers who plan to trade in their BMW for a new model in a few years.
  • Standard Financing. With a traditional auto loan, you can finance your BMW with competitive interest rates and terms ranging from 24 to 72 months.
  • Leasing. If you prefer to drive a new BMW every few years, leasing may be the perfect option for you. Leasing allows you to enjoy lower monthly payments and the flexibility to return or purchase the vehicle at the end of the lease term.
  • BMW OwnersChoice. Exclusive to Texas residents, this financing option combines the benefits of leasing and traditional financing, providing lower monthly payments with the option to own the vehicle at the end of the term.

To explore the various financing options available for your custom BMW build, visit the BMW Financial Services page on the BMW USA website or consult with your local dealership.

Maintaining and Caring for Your Custom BMW

BMW Build

Once you have taken delivery of your custom-built BMW, it’s essential to properly maintain and care for your vehicle to ensure its performance, appearance, and value are preserved. Here are some tips for maintaining your BMW:

  • Follow the recommended service schedule. Regularly servicing your BMW according to the manufacturer’s guidelines will help keep your vehicle running smoothly and efficiently. This includes oil changes, brake inspections, and tire rotations.
  • Use genuine BMW parts and accessories. Always use genuine BMW parts and accessories to ensure optimal performance and compatibility with your vehicle.
  • Protect your vehicle’s paint. Regularly wash, wax, and detail your BMW to maintain its appearance and protect the paint from damage caused by dirt, debris, and the elements.
  • Store your vehicle properly. When not in use, store your BMW in a garage or covered parking area to protect it from the elements and maintain its appearance.

BMW Certified Pre-Owned: An Alternative to Building Your BMW

If you’re interested in owning a customized BMW but are unable to build one from scratch, consider purchasing a BMW Certified Pre-Owned (CPO) vehicle. These pre-owned BMWs have undergone a rigorous inspection and reconditioning process to ensure they meet the brand’s high standards. BMW CPO vehicles offer:

  • Comprehensive vehicle inspection: Each BMW CPO vehicle undergoes a thorough multi-point inspection. Covering everything from the engine and drivetrain to the interior and exterior.
  • Factory-backed warranty: BMW CPO vehicles come with a factory-backed warranty, providing coverage for one year with unlimited miles after the expiration of the 4-year/50,000-mile BMW New Vehicle/SAV Limited Warranty.
  • Roadside assistance: Enjoy peace of mind with BMW Roadside Assistance, available 24/7 for the duration of the CPO warranty.
  • Special financing options: Take advantage of competitive financing rates and terms available exclusively for BMW CPO vehicles through BMW Financial Services.

To explore the BMW CPO program and browse available vehicles, visit the BMW Certified Pre-Owned page on the BMW USA website.

Final Thoughts

Building your own BMW allows you to create a unique vehicle that reflects your personal style and preferences. With a wide range of customization options available for every model, the possibilities are nearly endless.

By following the step-by-step guide and using resources like the BMW USA website, you can design your dream BMW and experience the ultimate driving machine tailored just for you.


What is the BMW Build program?

BMW Build is a program that allows customers to customize and configure their BMW vehicle according to their preferences. Customers can choose from various options, such as exterior colors, interior materials, engine types, wheel designs, and technological features.

How do I start building my BMW?

You can begin building your BMW by visiting the official BMW website for your country or region. For customers in the United States, the BMW USA website offers a user-friendly interface. You can configure and order your custom BMW.

Can I build a BMW with special features or unique options not listed on the website?

While the BMW website offers an extensive range of customization options, some unique or special features may not be listed online. In such cases, it is best to contact your local BMW dealership. Discuss your specific requirements and explore the available options.

How long does it take to receive my custom-built BMW?

The delivery time for a custom-built BMW varies depending on factors like production capacity, shipping, and the complexity of your build. Generally, it takes several weeks to a few months from the time you place your order until you receive your custom BMW. Your local dealership can provide a more accurate estimate based on your specific build.

BMW Build: A Comprehensive Guide to Customizing Your Ultimate Driving Machine