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Sam Bennett

Sam Bennett

29 Jun 2023 Updated.

2 DK READ

27 Read.

Apple’s Headset: A Game-Changer for VR?

Apple has a track record of introducing groundbreaking devices, from the Mac to the iPhone and beyond. Now, the company is expected to reveal a highly-anticipated headset. That aims to bridge the gap between virtual and real worlds.

With Apple’s reputation for innovative technology, the industry is eager to see if this headset will live up to the hype.

Rumored to be named “Reality Pro,” Apple’s headset is expected to be sleek and advanced. Offering users a mix of virtual and augmented reality experiences.

However, with a hefty price tag estimated to be around $3,000, it may appeal mostly to affluent tech enthusiasts. The cost could limit its widespread adoption.

Apple’s Headset Potential to Drive VR’s Popularity

Apple's Headset

Virtual reality (VR), augmented reality (AR), and mixed reality (MR) have not yet gained significant traction among consumers.

Previous attempts by tech giants like Google and Microsoft, as well as startups like Magic Leap, faced challenges in capturing public interest.

Apple’s headset enters a market where adoption has been slow. And its success may depend on addressing key questions: What can users do with it? How comfortable is it to wear? And, most importantly, how much will it cost?

While Apple CEO Tim Cook has highlighted the potential of augmented reality. He has not set a specific timeline for its mass appeal.

The reception to VR and AR devices has been lukewarm, with some products facing criticism and limited success.

However, Apple’s reputation for finding killer applications and solutions, coupled with its consumer market expertise, could give the company an edge.

Despite expectations that sales of Apple’s headset may be modest initially, there is a possibility that the company could revolutionize the landscape of VR and AR.

Apple’s Headset: A Game-Changer for VR?